Cracking the "What Is My House Worth?" Code

Pricing your home to sell is as much art as science. Sure there are "Zestimates" and other on-line tools to give you exactly that..but there are truisms that never change.


  • Fair market value attracts buyers, OVERPRICING never does.
  • The first two weeks of marketing are CRUCIAL.
  • The market never lies, but it can CHANGE its mind!

Intelligent Pricing and Timing

Fair Market Value (definition)
What a willing buyer and a willing seller agree by contract is a fair price for the home.
Values of homes can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.





No two homes are identical, which makes choosing a sales price challenging. This is where a comparable market analysis aka CMA, can be useful. The CMA is a tool that REALTORS use. Which shows a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. The information can be sorted by data fields such as single-family or condo, number of bedrooms, number of baths, zip codes, and many other factors.




What is a CMA?

Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. 

How is the CMA created?

CMA's are generated by a computer program supplied by your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople and appraisers. They pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions and listings input by all cooperating MLS members.

Give Me Ten Minutes and I Will Tell You The Truth About What Your Home Is Worth!

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