7 Tips On Writing A Home Offer Cover Letter
Writing An Offer Cover Letter That's Sure To Win The House
The San Diego real estate market is currently a fast moving seller's market, often homes priced competitively have multiple offers. When we represent home buyer's a cover letter ALWAYS accompanies the offer. If you are looking to win a bidding war then a cover letter is THE THING TO DO! I personally wanted my clients to stand out from the rest and some didn't even know I drafted one for them...which is why I'm composing this blog post.
I have been told numerous times by listing agents how the offer cover letter helped win the bid. To find out not all Realtors do this was a little surprising to me.
Getting creative with your offer letter could be the difference between an opened escrow or heart breaking news that you didn't get your dream home, we don't like to make that call! I always say, "what's meant to be... is meant to be."
What if you could seal the deal by writing the best offer cover letter ever?
All home buyers in a competitive market should be using cover letters as an aggressive edge over its challengers. You are not the ONLY one who loves this house.
So, USE THIS AS AN OPPORTUNITY TO PROVE WHY YOU ARE THE BEST CANDIDATE!
Think of it as a love letter, leave the seller's feeling like they can't resist your offer. Here's how professing your infatuation with their home could win you the contract.
1. If you don't know where to start, go with the "Past, Present & Future" storytelling
When I was younger...
Our Family Now...When I grow up...grow older...
2. Make it Personal and Specific
Make statements based on your real-life situation. Is your family growing and your current home is painfully small? Are you retiring and and ready to live the simple life by down sizing? Tell your story and captivate the seller's heart.3. Finding yourself at a loss for words?!? It's okay to use quotes!
Bonus Tip:
And maybe...if you can't express why this is the perfect home for you, its not! Re-think your purchase its okay to change your mind.
4. Don't be afraid to open up
You could tell them what you thought/felt when you first entered their home. Give the seller a stronger feeling of personal connection. Would the living room make a special place for your holiday traditions in gathering with family and building memories for years to come?? Tell them!5. Reflect on your feelings
Tell them how much you love the house and why. Are there specific features that make their home unique and exactly what you want? Tell them! |
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6. Be Positive
7. Reiterate your Commitment
Closing the deal at the end of the day is the only thing on the seller's mind. Is this buyer capable of not only opening escrow with an earnest money deposit but following through to the end resulting in closure.
Describe to them your qualifications and how you will work diligently to meet the guidelines of removing your contingencies and perform inspections on time.
Bonus Tip:
Don't waive important inspections, sweeten the deal by offering a shorter escrow time or bigger earnest money deposit.
Want to really be distinctive?!? Hand write your letter or craft a cool design, I've seen resume style graphics on Pinterest that would definitely help you stand out from the crowd.
Need help with your home purchase? We are always a phone call away.
Teresa Schumacher & Marc Coleman
CALBre#01731418
Ph: 619-995-2132
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